BALUGA
BALUGA
5% of players generate 65% of revenue. Most studios don't have anyone talking to them.
Baluga is a managed operation that runs your top-spender relationships, community presence, and ambassador layer, so the players who fund your game actually feel seen.
Personalized outreach on cadence, post-spend acknowledgment, churn recovery, milestone celebration. Every message human-reviewed, sent from a persona that represents your studio. The relationships compound. The work doesn't degrade.
A structured tier of high-tenure influencer-players who feed into the VIP cohort over time. We design the selection criteria, manage the ambassadors, and build the funnel from general player to ambassador to VIP.
The playbook behind the operation is proven across three top-grossing casual mobile games and runs through a dashboard that captures every conversation as training signal. The operation sharpens over time rather than degrading.
Unlike outsourced AMs, operators run the methodology, not their own playbook. Quality compounds with every conversation captured.
"We onboard, we operate, we report. You see everything and own all the data."
We learn your game, your voice, your events, and your escalation rules during onboarding. We then operate inside a persona that represents your studio, working with your top spenders through whichever channel makes sense for your players: Facebook, Discord, in-game. Every message is human-reviewed before it sends.
UA costs continue to rise and download volume across mobile gaming declined in 2024. Retention of existing top spenders is becoming materially more valuable than acquiring new ones. And yet the work of personally engaging top spenders rarely sits with a dedicated team. It usually defaults onto community or support, who already have full plates. The result is reactive, not relational. Baluga handles that layer specifically.
If you operate a casual mobile game and your top-spender relationships could be sharper, book a 30-minute call. No pitch deck, no slides, just a conversation.